Get it off.
Keep it off.
Twelve months of one to one coaching for men who run a business, a team or a family. You know what to do, and you've lost it before. This time it's built around your week, with a real person in your corner, so you only do it once.
They were busy too.
Men in their 40s and 50s who got it off while running the business, the roster and the family. None of them had more time than you.
Real DFIT clients. Before on the left, after on the right.
Three men walk in. Which one are you?
The ex athlete
Footy, rugby, the army, the gym every day. Then the knee, the kids, the business. You know exactly what fit feels like. You just haven't felt it in ten years.
The man who runs things
Staff, decisions, client dinners, flights. You know what to do, and you know what you're like. The one thing that always gets pushed to next week is you.
The one who's done it twice
You've lost the twenty kilos before. Maybe twice. It came back the second nobody was watching. Losing it was never your problem.
You've never been short on effort. Nobody built it around your actual life, and nobody stayed in your corner once it got busy. That's what we do.
Every program you've tried got the weight off.
The challenge. The keto. The shakes. They were all built to end. The weight comes off, the program stops, and a few months later you're back to square one. Anyone can starve a bloke down to a number on the scale. This is built so you only do it once.
Illustration of how the twelve months run. Your timeline depends on how much you've got to lose.
Recon
Before anything gets built, we get an understanding of you that nobody's ever had. Your roster, your commute, what's in your gym, when the kids' sport is on, your favourite foods, who cooks, the knee that's been playing up for years.
By the endYou wake up Monday knowing exactly what you're eating, when you're training, and who's checking in.
Strip
The big chunk comes off. Fat, not just weight. We don't starve you to get the number down like every challenge you've tried. Same meals as the family, and you're not living on chicken and rice.
By the endYour belt runs out of holes the other way. You're not flat by 3pm anymore.
Reverse
The phase every other program skips. After a fat loss phase your body has adjusted to eating less. Go straight back to normal and it all comes back. So we build your food back up, step by step, while you hold what you've lost. Events, a few beers with the boys, normal life. This is where it stops being a diet and becomes your lifestyle.
By the endDessert on a Saturday without undoing your week. This is the real reason it's 12 months.
Perform
Most men stop at good. By now the goal usually shifts and the scale matters less. A half marathon, the back nine without a cart, keeping up with the kids, the trip you've been putting off. By now it's just your routine.
By the endThe fit one at the barbecue again, and you know how to keep it there.
Driven Elite.
The same twelve months, with your own medical team alongside your coach. Bloods in week one, hormone panels and metabolic markers read by AHPRA registered practitioners. Your own personalised health protocol, built off your bloods and your symptoms, not a guess. Retested every 12 weeks, so it moves as you do. Practitioners decide what's clinically right for you.
A PT, keto, the shakes, or this.
You've probably tried at least one of these, or you're weighing one up right now. Here's how they actually stack up.
PT cost is our estimate at about $75 a session (Bark 2026; Yellow Pages 2026 lists $50 to $100 an hour).
We don't hire cheerleaders.
Your own coach
Qualified and experienced, a real person from our Australian team, trained in the exact system Doug built after the army. Same man all year.
He's paid to pay attention to you. Your check in gets read before you talk, your plan gets changed when your week changes, and you never go more than a few days without hearing from him.
Your end of it
- 01Show up to your coach calls.
- 02Send your check in honestly, including the weeks that go sideways.
- 03Reply to your coach.
We do everything except lift the weights and put the food in your mouth.
Hear it from them.
Different ages, different shapes, different schedules. A few of them were as sceptical as you are right now. Tap one.
Not for everyone. On purpose.
Not for you if
- You're after a magic pill or a quick fix.
- You want a cheerleader to tell you you're doing great.
- You're shopping for a cheap monthly app you can quietly cancel.
The questions every man asks first.
Short answers from Doug, one each. Watch the ones that are yours.
Is it paid up front, or can I pay it off?
Who's actually going to be my coach?
I've got a dodgy knee, back or shoulder, and I'm not 30 anymore.
How much time will it actually take, and will it work with my travel?
Should I wait until after the holiday or the busy month?
How do I know it'll work for me when nothing else has?
Do I have to eat different meals to my family?
Should I run this past my wife first?
See if you qualify.
Two minutes. Answer straight. If you qualify, you book your call right here and you'll know your time before you leave this page.
You qualify, .
Book your call below. Pick a time you can be on a laptop, somewhere you can talk, with 45 minutes clear. If your wife or partner is part of the decision, pick a time she can jump on too.
After you book, you'll land on a short page to watch before the call. The call assumes you've seen it.
Can't see the calendar? Open it in a new tab.
Not right now, .
Straight answer: based on what you've told us, this isn't the right fit today.
When that changes, come back and apply again, or message @dfit on Instagram and tell us what's changed.